Mischief Marketing
Marketing is often the bane of a writer’s existence, yet somehow we must get the word out about our services.
Ray Simon, who has been an editor for McGraw-Hill and currently does technical writing most of the time, has created a look at marketing that is fun enough and irreverent enough to reassure any writer.
In a parody of a typical dictionary definition, Simon defines Mischief Marketing, in part as:
a type of marketing that uses highly unorthodox, often humorous, and sometimes barely legal strategies for reaching precisely targeted prospects.
This book won’t solve all your marketing problems, but it will give you a let up on many, and you’ll have a good time.
Write well and often,
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POSTED IN: Best Books About Freelance Writing, The Kitchen Sink
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