The Golden Pencil: The Freelance Writer’s Resource

News Designer?

by Anne Wayman on May 23rd, 2008

As I was looking for freelance writing and editing and etc. jobs I came across one called, I kid you not: News Designer

If you follow the link you’ll find the listing ABC posted on MediaBistro… apparently they want someone to design the kinds graphics that show up on TV news these days.

But the headline! It confirmed my worst fears about what passes as news on so many of our public airways these days. That’s right, we the public, do, at least in theory, own the airways.

It could be that in the news business, the term, news designer, is recognized jargon, but if I were a news director anywhere I wouldn’t use that term. I’d probably headline the ad something like: Design News Graphics

The lesson, of course, is to remember you may be talking to more than an in-group. Make sure whatever terms you’re using are likely to be understood by everyone.

Write well and often,

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Image from http://www.sxc.hu

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POSTED IN: General Freelance Writing, The Kitchen Sink